The classic design house CEO is an engineer who either has a vision or just wants to run his own show. His leadership expertise probably includes strong engineering project management, but not likely skills in business-related tasks. He works in a regional or a national environment in which proximity to the customer offers inherent benefits. The CEO of a classic third-party IP provider, on the other hand, may also be an engineer, but most likely exhibits a much better mix of business and engineering skills. He must oversee a product that the company will resell to many customers from all over the world.