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Departments in the three premium channels below can be browsed by non-members but to read the full content, a membership is required. |
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Startup Business is a library of reports, white papers, and how-to's which covers consultative reviews and analysis of topics affecting the success, traction, and effectiveness of startups.
The most recent reports are shown below:
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Map Out Your Standards Strategy
Dave Guzeman
Should you be chasing standards with your chips or playing the proprietary game? This question goes to the heart of your company business plan, and you need a well defined answer. . . . Continue
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Selecting and Entering the First Asian Market
Glen Balzer
Striking out from the home market in America and creating a sales presence in Asia can be a daunting task. Your company is young. Revenues until now have come exclusively from the market you and the executive team best understands, America. It is now time to expand your revenue opportunities by launching a sales and marketing presence in Asia. Where do you start? How do you commence? . . . Continue
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Managing the Startup Marcom Program
Steve Szirom
From a management viewpoint, one of the biggest dilemmas of startup technology-based companies, which are relatively small and with limited resources, is how to get their names spread throughout the electronics community. Especially in the case of semiconductor startups with limited budgets, to do so sometimes requires guerrilla tactics. But one of the pitfalls for engineers who start up a company is the notion that if they build a better mousetrap, the world will come and beat down their door to buy their product or service. . . . Continue
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The Myths and Realities of Outsourcing Engineering
Steve Szirom
I have been a keen observer of the trends in the IC industry which pertain to the current trends in outsourced engineering and design tasks. By outsourced engineering, I am referring to such products and services as IP cores, FGPA cores, and IC design. The management trends in these areas are being driven by California companies. More than half of all IP companies that have been founded in the recent few years have been founded in California. . . . Continue
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The All Important CEO
Steve Szirom
Every design house can buy the EDA tools, hardware, and software it needs to operate, but its success depends on its engineers' brainpower, company process and culture, and the CEO's abilities. In small IP and design service companies in particular, the CEO takes center stage. (for additional insights download the presentation Fabless Startup Strategic Issues under the "For Entrepreneurs" category under Startup Business department in the INVESTMENT CHANNEL). . . . Continue
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Real Life Startup Stories (Video)
Jessica Livingston
Jessica Livingston discusses her book "Founders At Work: Stories of Startups' Early Days" as part of the Authors@Google series. This event took place on April 19, 2007, at Google's Mountain View, CA, headquarters. . . . Continue
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Eight Steps to Building a Sales Presence in a Foreign Market
Glen Balzer
Companies operating only in the American market or in a limited number of global markets understandably worry about entering a new foreign market. Risks are many. Opportunities for problems are enormous. There is also the additional risk of taking your eye off your core business and revenue stream. What should a company planning to enter a foreign market do in order to protect itself from failure and improve its chances for success? . . . Continue
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Successful Market Strategies for a Changing Japanese Market
Masaki Nakamura, Steve Szirom
Japan was the largest semiconductor market in the world. In 1989, the Japanese market shared about 40% of total worldwide chip sales. However, the regional market share trends show that Japan is becoming a smaller factor in world end-use markets. According to the latest forecast by SIA, the Japanese market was only 24% of the total in 2001 and it will decline to 19% in 2006, while Asia-Pacific market will maintain much higher growth rates. . . . Continue
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May 17, 2008 |
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Business Microscope
