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Sample Premium Content
Sample reports in InsideChips from the INDUSTRY CHANNEL, INVESTMENT CHANNEL, and RESOURCE CHANNEL are listed below. Click on the title to see the report. To have access to all the content in InsideChips, please go to the information and order page. Contend is added daily. Currently there are 7800+ content pages.
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Managing the Startup Marcom Program
Steve Szirom
From a management viewpoint, one of the biggest dilemmas of startup technology-based companies, which are relatively small and with limited resources, is how to get their names spread throughout the electronics community. Especially in the case of semiconductor startups with limited budgets, to do so sometimes requires guerrilla tactics. But one of the pitfalls for engineers who start up a company is the notion that if they build a better mousetrap, the world will come and beat down their door to buy their product or service. . . . Continue
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AMDers Hail Jerry Sanders' Return, Marketing to Become King Once Again
The plight of AMD and its troubles in doing battle with Intel were partially self-inflicted and part due to its non-flashy, "get your hands dirty," roll-your-sleeves-up, management style espoused by AMD's CEO, Hector Ruiz. That is about to change as AMD's flamboyant founder, CEO, captain of industry, Hollywood dweller, wanna-be politician, mega-yacht owner, and promoter extraordinaire, W.J (Jerry) Sanders III, has been nominated . . . Continue
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Micron Technologies (MU)
Pure play DRAM makers such as Qimonda (QI) and Micron Technologies (MU) are languishing in a sea of bad news and fire sale DRAM chip pricing where the producers are barely able to keep up with covering their variable costs and only part of their fixed costs. DRAMs markets are susceptible to fluctuate in business cycles based on demand and supply. . . . Continue
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Tilera
Tilera was founded in October 2004 following extensive basic development work done on mesh network processors at Massachusetts Institute of Technology. The startup's name, 'Tilera,' is based on the word combination of "Tile Era" which hints of the company's "Tile Processor Architecture." . . . Continue
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Solarflare Communications
Solarflare Communications has its roots in January 2001 when a PairGain Technologies engineers George Zimmerman and Ben Charny founded the company in Irvine, Calif. to develop high-performance, mixed-signal semiconductor solutions . . . Continue
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Eight Steps to Building a Sales Presence in a Foreign Market
Glen Balzer
Companies operating only in the American market or in a limited number of global markets understandably worry about entering a new foreign market. Risks are many. Opportunities for problems are enormous. There is also the additional risk of taking your eye off your core business and revenue stream. What should a company planning to enter a foreign market do in order to protect itself from failure and improve its chances for success? . . . Continue
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Business Microscope
