Crocus Technologies, a developer of MRAM products and technology, hired Ken Hines as VP of business development.  Hines will be based in the company's Sunnyvale office, and will be responsible for securing business partnerships and customer design wins. Hines brings 23 years of worldwide semiconductor sales, marketing, and business development to Crocus, with a strong focus on advanced memory markets.

He reports to Jean Pierre Braun, co-founder and CEO of Crocus Technology.

Prior to Crocus, Hines held several U.S. and international senior sales and business development roles at Rambus, including director of sales for patent licensing, and business development manager for new products. In the latter role, Hines focused on building partner ecosystems and closing alpha customers for Rambus' proprietary memory and serial link products. He also held sales management positions with VLSI Technology and AMD.

Crocus Technologies is an early-stage developer of MRAM technology for dense, non-volatile, high-speed, scalable RAM memories. Its MRAM technology was conceived in the Grenoble-based Spintec laboratory, a world leading R&D center in Spintronics affiliated with two leading French labs, CEA and CNRS. Crocus Technologies MRAM technology is covered by a comprehensive patent portfolio. The company licenses its technology for standalone and embedded chip applications in a wide variety of telecommunication, networking, storage, computing and handheld applications. Crocus is backed by VC firms AGF-PE, CDC Innovation, NanoDimension, Sofinnova Partners, Sofinnova Ventures, and Ventech. The company has operations in Grenoble, France, and Sunnyvale, California.