Price $645.00

Highlights

The digital TV market faces a number of transitions, and the semiconductor industry has to address these changes on a global basis.

Digital TV over satellite and terrestrial broadcasts is booming, and integrated digital TVs are starting to become cost effective and build in volume. Analog switch off is within sight in the next decade around the world, and this poses a challenge for the semiconductor industry. It has to provide global solutions for TV makers that integrate both analog and digital TV functions and allow a single chassis design to be used around the world to benefit from economies of scale.

This is a very different model from the digital set top decoder box market which will continue to develop but will transition to the digital personal video recorder and recordable DVD. That set top box market is also moving away from the vertical, operator defined approach to the horizontal, retail, feature-driven approach. These factors necessitate short time-to-market requirements, more reference designs and need for robust software solutions. Chip vendors have to offer complete solutions, either from integration of functions or from partnerships. These changes are also bringing new players to significant volumes and rejuvenating several major silicon companies who participated previously.

The mandated move to HDTV in the US is driving up volumes of higher resolution HD displays, and digital terrestrial in Japan mandates HD broadcasts. Cable-ready HDTVs will start replacing digital cable boxes in the US.

While MPEG2 still dominates the compression technology, but new coding schemes such as MPEG4 part10 a, H.264 and Windows Media9 are opening up the possibility of standard definition TV over IP-based DSL networks for telecoms operators, more HD channels over satellite, especially coupled with new modulation formats such as DVB-S2 and 8PSK, and affordable HD PVRs.

New global software standards such as Java and Multimedia Home Platform will drive new interactive applications demanding higher performance in digital TV receivers at lower system costs, driving a new generation of silicon.

Coupled with all these changes, Microsoft has its eyes on the digital TV market with XP Media Center 2004 through partnerships with PC makers to develop home servers and with telecoms operators for IPTV boxes.

Networked boxes and home servers will be able to distribute video and Internet services throughout the home using this new technology, presenting an integration and technology challenge.

What Does This Report Answer?

• Are existing architectures running out of steam
• How digital TV boxes will evolve
• What are the value-added applications
• How will the rise of HDTV impact the market
• Why home networking is so important
• What are the strategies and roadmaps of the players

Who Needs This Report?

• Chip Vendors/IDMs
• Systems OEMs
• Digital TV Software Vendors
• Consumer Electronics Firms
• Fortune 500 Companies
• Institutional Analysts

Report Information

• Publication Date: Q2, 2004
• # of Pages: 149+
• # of Figures/Tables: 82

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